Who's who

• Yellow Pages directories contain at least 51% recycled fibre – the virgin fibres come from sustainable forests in Finland
• Each person produces around 521kg of household waste each year, of which an average Yellow Pages directory would account for no more than 0.3%
• 66% of UK households recycle their old Yellow Pages directory
• More than 2 million schoolchildren have taken part in the Yellow Woods Challenge since September 2002

• Old Yellow Pages directories are recycled most often into: cardboard, animal bedding, packaging, egg boxes, insulation materials, padded envelopes, paper bags and newsprint
• Old Yellow Pages directories can recycled into newsprint by a paper mill in Cheshire
• Old Yellow Pages directories can be composted – either in large-scale commercial plants or by scrunching up single pages and adding them to a home-compost heap: the pages help air to circulate and add fibre
• More unusual uses for old Yellow Pages directories include road surfacing materials (paper helps to reduce the noise) and fillings for embroidered prayer cushions for churches

Go to the Yell Group Website for details of your nearest Yellow Pages recycling facility or call the Directory Recycling Helpline on 0800 671 444 - calls are free and lines are open 8:30-5:30, Monday to Friday.


Yellow Pages and Yell

Yellow Pages directories are published by Yell an international business operating in the classified directories market. Yell’s leading brands in the UK are Yellow Pages, Yell.com and Yellow Pages 118 24 7.

Yell is committed to corporate responsibility and the Yellow Woods Challenge is the company’s flagship environmental activity. The Yellow Woods Challenge received a Business in the Community BIG TICK award in 2004 and was re-accredited with the award in 2005 and 2006, recognising it as an example of best practice cause related marketing. The campaign was also given a special mention when Yell won the Queen's Award for Enterprise for Sustainable Development.

Yell is also committed to building positive relationships with communities and schools and works with schools on a range of activities, including pupil and teacher placements and mentoring.

Yell supports national charities with a local presence and has been supporting the Woodland Trust since 2001.